The 2024 Uganda-Kenya Coast Tourism Conference and Familiarization Trip commenced on November 20 in Kampala, gathering tourism stakeholders from both countries to enhance regional cooperation and promote sustainable tourism.
Building on the success of the 2023 event in Diani, which fostered new partnerships, this year’s conference focuses on cross-border tourism, exploring opportunities, and addressing shared challenges. Stakeholders are shaping the agenda for long-term collaboration, while the conference serves as a platform for knowledge exchange and marketing regional tourism products to support sustainable growth in the sector.